Mary Cappellino will lead firm’s Healthcare Practice
Rochester, N.Y., February 3, 2017—Martino Flynn, LLC, an integrated marketing communications firm, has hired Mary Cappellino as group account director for the firm’s healthcare practice. In her new position, Cappellino will be responsible for overall planning, strategy, and growth for the firm’s medical device accounts. Additionally, she will manage and collaborate with the implementation team, which includes account service and creative team members.
“Mary’s extensive marketing experience will be a great asset to our healthcare clients as she leads their strategic efforts,” said Chris Flynn, partner at Martino Flynn. “She has a knack for understanding the voice of the customer, which she has proven time and time again. We’re excited to have her join the team and add to her already impressive track record of success.”
Before joining Martino Flynn, Cappellino served as the global marketing communications manager at Thermo Fisher Scientific. During her 16 years with the company, she developed and executed all global marketing communications activities for plastic labware, environmental collection containers, and cryogenic storage product segments. Her notable accomplishments include developing online and stand-alone product selector apps to engage customers, generating more than 20 market launches for new products, and driving consistent annual increases in revenue for $150 million product segments.
Cappellino holds a Bachelor of Science degree in Business Administration from SUNY Fredonia and a Master of Business Administration from St. John Fisher College. She currently resides in Penfield, N.Y.
About Martino Flynn
Martino Flynn, LLC, is a full-service, integrated marketing communications firm, providing strategic insight in advertising, public relations, digital, media, and video production. Headquartered in Rochester, N.Y., the agency serves clients nationwide in the financial services, over-the-counter healthcare, medical device, telecommunications/technology, and consumer industries. Martino Flynn has received national recognition for its work and is affiliated with the Marketing & Advertising Global Network (MAGNET) and the Public Relations Society of America (PRSA). For more information, please call 585-421-0100 or visit martinoflynn.com.