Campaign for Breast Cancer Coalition of Rochester recognized for fourth straight year
Rochester, N.Y., February 9, 2017—Martino Flynn, LLC, an integrated marketing communications firm, was recently recognized three times over at the annual Cancer Awareness Advertising (CAA) Awards. The firm received these honors for its pro bono work supporting the Breast Cancer Coalition of Rochester. The 2016 awards mark the fourth consecutive year that Martino Flynn has earned CAA recognition for its work with the Coalition.
Martino Flynn in collaboration with the Coalition produced an invitation, a promotional poster, a commemorative poster, and video for the 15th Annual ARTrageous Affair fundraising gala. The firm also helped promote the event with public relations and social media campaigns that further amplified its success. The commemorative poster and video both earned CAA Gold Awards in their respective categories and the gala invitation received a CAA Silver Award.
“Such a spirited celebration deserves our best work, which is why we push our creativity to the next level each year for the ARTrageous Affair,” said Chris Flynn, partner at Martino Flynn. “We are thrilled to help our partners at the Coalition promote this important event and play a small part in helping this amazing organization.”
Martino Flynn developed promotional materials for the event that were inspired by the original painting “Bella Forza”—meaning beautiful strength—created and donated by Rochester artists Cordell and Rachel Cordaro. The Cordaros created the piece specifically for auction at the ARTrageous Affair, capturing the strength and beauty of a breast cancer survivor.
The award-winning work by Martino Flynn helped to promote the sold-out event, which raised nearly $165,000 for the Coalition through ticket sales and the auction of local artwork. The gala was held at the Holiday Inn Rochester Downtown on Sept. 24, 2016.
“Martino Flynn’s enthusiastic support of the Coalition and the ARTrageous Affair helps to make the event a huge success year after year,” said Holly Anderson, executive director of the Breast Cancer Coalition. “We are continuously delighted by the creative talent and deep commitment demonstrated by these outstanding community partners. Thanks to Martino Flynn, anyone affected by a breast or gynecological cancer has access to programs and services of exceptional quality.”
The Breast Cancer Coalition supports those touched by breast or gynecological cancers by ensuring access to information, prioritizing education and advocacy, and empowering those diagnosed to make sound decisions. For additional information, please visit www.bccr.org.
About Martino Flynn
Martino Flynn, LLC, is a full-service, integrated marketing communications firm providing strategic insight in advertising, public relations, digital, media, and video production. Headquartered in Rochester, N.Y., the agency serves clients nationwide in the financial services, over-the-counter healthcare, medical device, telecommunications/technology, and consumer industries. Martino Flynn has received national recognition for its work and is affiliated with the Marketing & Advertising Global Network (MAGNET) and the Public Relations Society of America (PRSA). For more information, please call 585-421-0100 or visit www.martinoflynn.com.