Campaign for Breast Cancer Coalition of Rochester takes home two Gold Awards
Rochester, N.Y., March 7, 2016—Martino Flynn, LLC, an integrated marketing communications firm, was recently awarded two Gold Awards at the annual Cancer Awareness Advertising (CAA) Awards. The firm received these honors for its pro bono work supporting the Breast Cancer Coalition of Rochester. This marks the third consecutive year that Martino Flynn has been recognized at the CAA Awards.
The award-winning collaboration with the Coalition produced a print advertisement and invitations for the 14th Annual ARTrageous Affair fundraising gala, hosted on Sept. 26, 2015. The sold-out event was held at Rochester’s Holiday Inn Downtown and helped raise more than $150,000 for the Coalition.
“We’ve always taken an edgier approach with our creative for the Breast Cancer Coalition of Rochester,” said Chris Flynn, partner at Martino Flynn. “By blending gritty and gorgeous imagery, we visualized the struggle of fighting breast cancer and the beauty in overcoming it. It’s an honor to support this noble cause and be recognized for our work.”
The invitations include a mural found on the El Camino Trail in the northeast section of the City of Rochester. The mural features a feminine face on a stark black wall and includes flowing feathers with vivid yellow and pink coloring. Lady Pink—a graffiti and mural artist, often referred to as the “first lady of graffiti”—designed the mural as a part of WALL\THERAPY 2013.
“Raising breast cancer awareness is a year-round challenge that we proudly accept,” said Holly Anderson, executive director of the Breast Cancer Coalition of Rochester. “This challenge would be impossible if it were not for the support we receive from community members like Martino Flynn.”
The Breast Cancer Coalition of Rochester supports those touched by breast cancer by enabling access to information, prioritizing education and advocacy, and empowering those diagnosed to make sound decisions. For additional information, please visit www.bccr.org.
About Martino Flynn
Martino Flynn, LLC, is a full-service, integrated marketing communications firm, providing strategic insight in advertising, public relations, digital, media, and video production. Headquartered in Rochester, N.Y., the agency serves clients nationwide in the financial services, over-the-counter healthcare, medical device, telecommunications/technology, and consumer industries. Martino Flynn has received national recognition for its work and is affiliated with the Marketing & Advertising Global Network (MAGNET) and the Public Relations Society of America (PRSA). For more information, please call 585-421-0100 or visit www.martinoflynn.com.