Comprehensive offering positions agency for continued revenue growth
Rochester, N.Y., May 6, 2016—Martino Flynn, LLC, an integrated marketing communications firm, has officially launched its new Strategy, Planning, and Research Department. The team will provide clients with a full suite of enhanced services, including marketing planning, brand and campaign strategy, reporting and analytics, category expertise, and fast-growing offering, research. These capabilities are in response to the growing client need for market research and insights designed to drive action.
To lead the team, Martino Flynn has promoted Beth VanVliet from director of client services to executive director of strategy, planning, and research. She joined Martino Flynn in 2010 and has played an integral role in garnering new business and developing the firm’s strategy and planning capabilities.
VanVliet has more than 20 years of experience in marketing communications. Prior to joining Martino Flynn, VanVliet worked at Dixon Schwabl, Citibank, and JPMorgan Chase & Co.
“With our new strategy and research capabilities, Martino Flynn is strengthening its promise of providing clients with ideas that do more,” said Chris Flynn, partner at Martino Flynn. “Having Beth lead this team was the obvious choice. In her six years with the firm, she’s done a tremendous job of fostering our client relationships and expanding our portfolio of services. She brings a lot of value to the table, which will benefit both our clients and employees alike.”
Martino Flynn has already provided in-depth strategy and research capabilities to several clients in recent months, including MassMutual, the National Council on Aging, W. F. Young, The Mentholatum Company, Superior Plus Energy, and Synergy Global Solutions. The firm anticipates significant growth in its strategy, planning, and research departmental revenue stream over the coming years.
“All clients can benefit from market research, regardless of what the scope of their initiatives may be,” said VanVliet. “With our new department, we provide clients with an array of quantitative and qualitative research solutions, including focus groups, online surveys, ethnographies, shop-a-longs, and competitive intelligence. This kind of value goes well beyond basic fact-finding and provides clients with the insights needed to make informed marketing decisions.”
Martino Flynn recently celebrated a record financial year in 2015, with total revenues exceeding $9.1 million.
About Martino Flynn
Martino Flynn, LLC, is a full-service, integrated marketing communications firm, providing strategic insight in advertising, public relations, digital, media, and video production. Headquartered in Rochester, N.Y., the agency serves clients nationwide in the financial services, over-the-counter healthcare, medical device, telecommunications/technology, and consumer industries. Martino Flynn has received national recognition for its work and is affiliated with the Marketing & Advertising Global Network (MAGNET) and the Public Relations Society of America (PRSA). For more information, please call 585-421-0100 or visit www.martinoflynn.com.