Award marks the second B-to-B industry accolade for Windstream campaign
Martino Flynn, LLC, a full-service, integrated marketing communications firm, has earned a B2 Award from the Business Marketing Association (BMA) for its 2014 Windstream integrated public relations campaign. Martino Flynn and its clients were honored last night for B-to-B business marketing excellence at the B2 Awards reception in Chicago.
This year, the 92-person BMA panel—featuring seasoned industry professionals—reviewed more than 875 entries across 24 categories. Martino Flynn’s Windstream campaign was chosen for first place in the public relations service program category. This award comes on the heels of the 2015 BMA Global ACE Awards in which the same campaign was recognized internationally as B-to-B Public Relations Campaign of the Year [Insert Press Release Link Here].
“This award is an honor not only for our agency, but for our valued partners at Windstream,” said Chris Flynn, partner at Martino Flynn. “Over the years, we’ve worked with Windstream to evolve its PR program with new, integrated strategies and we’ve delivered strong results year over year. Having the B-to-B community recognize our efforts is not an accomplishment we take lightly. We are surrounded by many great agencies and this further affirms our dedication to delivering ideas that do more for our clients.”
The robust 2014 Windstream integrated public relations campaign spanned across four strategic initiatives:
- Traditional News Engine: A national, trade, and regional media relations program dedicated to creating a steady cadence of news throughout the year.
- Online Digital Footprint: A number of strategic programs, including active blogging, engaging social media, and an industry influencer outreach program.
- Analyst Relations: A quarterly analyst newsletter and ongoing communication touch points and briefings with the top analyst firms.
- 360° Event Support: Pre-, mid-, and post-trade show support in the form of speaker submissions, media relations, video teasers, and comprehensive social media activities.
“When we entered 2014, our marketing goals for the business division of the enterprise were the most aggressive and ambitious they have been to date. To reach these goals, we relied heavily on the public relations tactics and content strategies of Martino Flynn,” said Joseph Harding, executive vice president and chief marketing officer at Windstream. “The continued recognition from the BMA highlights the accomplishments achieved through our longtime partnership with the agency.”
The B2 Awards honor business marketers for innovative global brand strategy, customer marketing strategy, e-business strategy, new media strategy, and successful new product and service introductions. The B2 Awards also honor marketing activities targeting not only traditional customer and prospect audiences, but other key stakeholder audiences and demand drivers, including employees, sales forces, channel partners, government entities, consumers (as in B-to-B and B-to-C), NGOs, and industry and financial analysts, among others.
About Martino Flynn
Martino Flynn, LLC, is a full-service, integrated marketing communications firm, providing strategic insight in advertising, public relations, digital, media, and video production. Headquartered in Rochester, N.Y., the agency serves clients nationwide in the financial services, over-the-counter healthcare, medical device, telecommunications/technology, and consumer industries. Martino Flynn has received national recognition for its work and is affiliated with Marketing & Advertising Global Network (MAGNET) and the Public Relations Society of America (PRSA). For more information, please call 585-421-0100 or visit www.martinoflynn.com.