Sep, 1 2004 — Rochester, New York

Martino Flynn Joins Outdoor Industry Association

Supporting its growing client base in the outdoor industry community,
Martino Flynn, LLC announces that is has joined the Outdoor Industry Association
(OIA).

OIA was founded in 1989, and serves over 4,000 manufacturers, distributors,
suppliers, sales representatives, and retailers in the outdoor industry.
The organization provides its members with: industry research; political
support and representation; professional education; and consumer outreach
opportunities, all dedicated to helping its members grow and preserve the
outdoor recreation field.

“Martino Flynn serves a number of clients in the outdoor industry,
so joining OIA was a natural progression for us,” said Kevin Flynn,
partner, Martino Flynn, LLC. “However, our passion for the outdoors
goes beyond the clients we work with; it’s part of our culture. We
are fortunate to be a member of an organization that supports outdoor recreation
as much as we do.”

Flynn, a mountaineer, represents the agency’s passion for the outdoor
industry. In May 2004, Flynn reached the summit of Mount Everest. This was
his second attempt to reach the world’s tallest peak. In 2002, Flynn
reached 26,200 feet before turning back. He has already climbed four of
the world’s highest peaks—or “Seven Summits”—including:
Denali (Mount McKinley) in Alaska; Aconcagua in Argentina; Elbrus in Russia;
and Kilimanjaro in Tanzania.

Dick’s Sporting Goods, an authentic full-line sporting goods retailer,
and LEKI USA, the world’s leading manufacturer of ski, hiking and
trekking poles, are among the clients that Martino Flynn serves in the outdoor
industry.

Martino Flynn, LLC, is a full-service advertising and public relations
agency. The agency serves: business-to-business clients in biotechnology,
imaging, photonics, manufacturing, professional services and telecommunications
sectors; consumer clients in automotive, financial services, food and beverage,
health care, home and garden, pharmaceuticals, sporting goods, and professional
sports. For more information, call 585-421-0100 or visit www.martinoflynn.com.