Martino Flynn Honored at 2009 PRism Awards Ceremony

Martino Flynn, LLC, was recognized for its excellence in public relations at the 20th annual Public Relations Society of America/Rochester PRism Awards ceremony. Martino Flynn walked away with three PRism Awards and one Award of Excellence for work executed over the past year.

This year, the Rochester chapter of PRSA extended the awards to include social media categories. Martino Flynn was recognized for its innovative work in two of these non-traditional categories, including “blog” and “blogger relations.”

“As new technologies allow us to communicate more directly with publics, we’re working hard at Martino Flynn to apply effective PR strategies across these new media,” said Raymond Martino, partner, Martino Flynn. “The future of the PR practice is bright, and will be full of exciting challenges as we uncover the potential for these new technologies to help us better serve our clients.”

Martino Flynn programs that received PRisms this year include:

• Blog: “Blip Keeps Rockin’ in the Blogosphere”
• Blogger Relations: “Mommy Bloggers Think Sucrets ICE is Cool!”
• Website: “The Bonadio Group Expands to Albany”

Martino Flynn was also awarded an Award of Excellence for:

• External Video Program: “Xerox iGen4 Experts Web Videos”

As a PRSA Anvil Awards Program, Rochester’s PRism Award recipients must meet the highest standards of performance in public relations. Categories are included for web and print materials, as well as social media, direct mail, brochures, press kits, and others. Both corporate and not-for-profit sectors are recognized in each category.

The Rochester chapter celebrated the 20th year of its annual PRism Awards program this year. The event was held on June 11 at Casa Larga Vineyards in Fairport.

Martino Flynn, LLC, is a full-service advertising, public relations, and digital media agency serving: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services, and telecommunications sectors; and consumer clients in automotive, education, financial services, food and beverage, health care, pharmaceuticals, sporting goods, and professional sports. Martino Flynn is a member of the Marketing and Advertising Global Network (MAGNET), the American Association of Advertising Agencies (AAAA), and the Public Relations Society of America (PRSA). For more information, call 585-421-0100 or visit www.martinoflynn.com.