7/19/2010 – Rochester, New York
Martino Flynn Develops Award-Winning Recruitment Campaign for Monroe Community College
Rochester, N.Y., July 19, 2010—Work created by Martino Flynn, LLC, for its client Monroe Community College (MCC) was recognized by the State University of New York Council for University Advancement (SUNYCUAD) at the annual educational conference last month.
Martino Flynn worked with MCC to create a recruitment campaign that targeted high school students and their parents throughout the Greater Rochester area. As a result, MCC experienced a 4.4% increase in student registration for the fall 2010 semester compared to student registration from the previous year’s fall semester.
The college was acknowledged for Martino Flynn’s advertising, digital media, design, and copywriting capabilities and received two Awards of Excellence and one Judges Citation for the following:
- Television Commercial: “You have plans and dreams. Make them real at MCC.”
- Newsletter: “Admission Update Newsletter”
- Student Recruitment Publications: “Junior High School Student and Parent Brochure”
SUNYCUAD represents all professionals employed in a cross section of institutional advancement areas at every State University campus in New York. SUNYCUAD includes professionals responsible for publications and Web page maintenance to alumni relations, marketing, and development. The SUNYCUAD Awards for Excellence Program recognizes the very best efforts of advancement professionals at state-operated SUNY campuses, community colleges, the SUNY Research Foundation, SUNY-related foundations, statutory colleges, or the SUNY System Administration.
Martino Flynn, LLC, is a full-service advertising, public relations, and digital media agency serving: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services, and telecommunications sectors; and consumer clients in automotive, education, financial services, food and beverage, health care, pharmaceuticals, sporting goods, and professional sports. Martino Flynn is a member of the Marketing and Advertising Global Network (MAGNET), the American Association of Advertising Agencies (AAAA), and the Public Relations Society of America (PRSA). For more information, call 585-421-0100 or visit http://www.martinoflynn.com.