7/20/2012 – Rochester, New York
Martino Flynn Participates in "Research in Creative" Podcast
Online video is growing rapidly to say the least. According to YouTube, viewers are watching more than 3 billion hours of video each month, with 72 hours of video uploaded to YouTube each minute. But the online video world doesn’t revolve around just YouTube. Marketers have taken notice of the importance of including video in their strategies, with the tactic seeing a 36% increase in its adoption rate in 2012 compared to 2011.
To shine a light on this ever-growing trend, Martino Flynn’s director of digital and video marketing, John Marianetti, and digital creative director, Frank Piacitelli, participated in Carbonview Research’s “Research in Creative” podcast on Monday, July 16, 2012. The discussion focused on online video, the importance of building interactive experiences on the Web, and using research as part of the creative and strategic processes. The podcast was hosted by Carbonview Research’s director of marketing and communications, Keith Burtis. You can listen to the podcast below, or visit the Carbonview Research website.