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Archive for March, 2007

Don’t Drink the Water: NIN’s amazing viral campaign

March 28th, 2007

Want a glimpse of the future of marketing? An example of how entertainment and commerce will be indistinguishable? The next level of gameplaying, puzzlement and conspiracy theory? Nine Inch Nails unleashed the most compelling viral marketing campaign yet for their new album, Year Zero. Rolling Stone has a great overview. It will be interesting to [...]

Google Conversion University

March 22nd, 2007

There’s a huge amount of info on the various Google sites but finding it is often problematic- they really don’t have an overall portal page for all of their content and products so you have to dig around to find things. This is ironic given that they are the primary search provider (currently estimated at [...]

First Post: Crossing the Chasm

March 22nd, 2007

Day one of a blog doesn’t mean much but you have to start somewhere. In my own experience blogging really doesn’t gain momentum until you reach a certain volume of quality posts. Here at Martino Flynn we’ve got sixty plus creative voices, all of whom are invited to blog at will. As an ad agency [...]