Don’t Drink the Water: NIN’s amazing viral campaign

March 28th, 2007 by Martin Edic

Want a glimpse of the future of marketing?
An example of how entertainment and commerce will be indistinguishable?
The next level of gameplaying, puzzlement and conspiracy theory?

Nine Inch Nails unleashed the most compelling viral marketing campaign yet for their new album, Year Zero. Rolling Stone has a great overview.
It will be interesting to see how many lame imitations this will inspire…and great extensions!

This entry was posted by Martin Edic on Wednesday, March 28th, 2007 and is filed under Creative, Gaming, Rants and Raves, Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.