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Archive for April, 2007

Avoiding Google ‘Hell’

April 30th, 2007

An interesting article in Forbes tells the sad tale of commercial sites that get assigned to Google’s Supplemental Index meaning they’ve been dropped from any good search ranking for what Google sees as questionable content or optimization. For the businesses that experience this the results can be disastrous, hence the ‘Google Hell’ moniker.
However, in the [...]

FITC 1: Apollo flexes its muscles.

April 30th, 2007

It’s a great time to be a flash developer, web designer, interactive developer, web professional.
Adobe has blurred the lines between traditional disciplines so much that it’s becoming impossible to specialize— Flash developers are becoming video editors; UI designers are becoming software developers; and designers are becoming animators. All with the help of Adobe’s streamlined and [...]

Mythbusting: Online advertising is not cheap, it’s different

April 27th, 2007

We recently had a client voice a common misperception, i.e. that advertising in search or via online content networks is cheap compared to traditional media. The fact is that online advertising is different and the value must be measured in different ways. First let’s consider the cost comparison.
Yes, you can buy a lot of impressions [...]

Should Your Business Blog? Our view of corporate or business blogging

April 13th, 2007

Much has been made of the explosion in personal communication on the web via blogging. With over 70 million blogs in place and tens of thousands more added daily, blogging has moved far beyond a techie trend- it is now a mainstream communications medium.
From a business perspective blogs offer a unique set of attributes, which [...]

What does your company website look like to Google?

April 13th, 2007

If your site isn’t search-friendly, it won’t get indexed and you won’t show up in the search results for your business sector- it’s that simple. So is your site easy for the search engines to index? Does it contain relevant content, good descriptions of what you do and links from other sites that are related [...]