What does your company website look like to Google?

April 13th, 2007 by Martin Edic

If your site isn’t search-friendly, it won’t get indexed and you won’t show up in the search results for your business sector- it’s that simple. So is your site easy for the search engines to index? Does it contain relevant content, good descriptions of what you do and links from other sites that are related to your business? The answers to these questions are the basis for understanding where your site stands from a search engine optimization (SEO) point of view.

FeedTheBot is a site that step by step explains how to make your site rank higher on Google. There’s no mumbo jumbo or secret sauce- great, relevant text content is the primary requirement.

FeedTheBot also supplies a great tool for analyzing your site, the Spider Simulator (spider is the term for the search engine bots that crawl the web indexing pages). You simply paste the URL of any page on your site into the simulator and it shows you exactly what Google sees when it visits your page. If the keyword list it generates doesn’t contain terms your customers might use to find you, your site won’t show up in their search.

Got a question about search and your business? Email me at medic at martinoflynn dot com and I’ll try and point you to an answer.

This entry was posted by Martin Edic on Friday, April 13th, 2007 and is filed under Blogging, Google, SEO, Sites We Like. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.