Martino Flynn, LLC, recently added Insight Pharmaceuticals and Boiron USA to its consumer healthcare client portfolio. These companies join a growing roster of clients in the agency’s healthcare niche, which includes pharmaceutical companies, health insurers, and medical device manufacturers. “Martino Flynn has been successful in developing a specialty market within the healthcare industry because of [...]
Imagine sitting down at a wedding and having one of these relationship maps at your placesetting. I’d imagine that conversation would be a lot more animated from the get go. My favorite? Andy’s connection to Rick: ‘Had, in early childhood, a near-death experience on the garage rooftop of ‘ Brilliant. Thanks to Kottke.
Guy Kawasaki offers Zable Fisher’s ‘The Top Ten Reasons Why PR Doesn’t Work’, a list of tips on getting the most from a PR agency. I think my title (above) is a lot more accurate (Guy’s doing a little bit of classic linkbaiting by making the subject a lot more controversial than it actually is). [...]
This is featured as a bullet point in the ‘What’s new’ area of your Gmail account. This cracks me up but I’m a geek. I love that Google gives their engineers the freedom to be creative but could they be unintentionally alienating a larger audience with this kind of ‘marketing’?
Aaron Wall’s SEObook has a post today on the importance of how you organize the pages on a site relative to the site’s ability to be indexed by search engines. This tracks well with some things I’ve been observing while trying to get search marketing (PPC) campaigns to work with larger corporate sites that pre-exist [...]
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