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Archive for June, 2007

What can The Sopranos teach us about design?

June 23rd, 2007

To honor the finale of HBO’s The Sopranos, Design Observer shows us what lessons designers can take from what went on inside the walls of the Bing. On aesthetics: “Not in the face, okay? You give me that? Huh? Keep my eyes?” Designers like to think that it’s not about how it looks. It’s about [...]

Bad Typography Etched in Stone

June 20th, 2007

New Jersey has a 9/11 memorial in the works across the Hudson from lower Manhattan, and according to a description I stumbled across the other day, the names of the 700 New Jerseyans are to be set in Times New Roman and etched 4 inches tall into the stainless steel walls. This irks me bad. [...]

Behavioral Targeting: Have you experienced it yet?

June 20th, 2007

“A large (ad serving) network can anonymously track a user as they move around the internet, recognizing them to be the same person when they show up at different sites across the network. They then use this data to target ads more effectively on “lower value” sites, thereby increasing the value of the ad inventory. [...]

Why We Blog

June 18th, 2007

Today a release went out officially announcing the emergence of Blip. We’ve been blogging for a few months here at Martino Flynn but held off on an ‘official’ announcement because we wanted to show a little more depth on the blog. Blip is about advertising, branding, the web and marketing. It’s also about things on [...]

iPhone New York: Is this a real iPhone spot?

June 15th, 2007

iPhone New York looks like an Apple commercial, it’s brilliantly done; but it’s not on the Apple site. Are there producers out there doing spec spots simply because they like the challenge or the product? If so, this is a new level of consumer-generated content. The WSJ (no link- requires paid sub) today quotes market [...]