Is anyone else sick and tired of the trend in TV journalism to substitute “analysts” and “news consultants” for real reporters? Turn on CNN almost anytime and you’ll see a gaggle of “experts” talking over each other and offering opinions on just about everything trivial. Was Hillary’s reference to the Saturday Night Live sketch on [...]
Call us what you like—Generation Y, Millenials or iGen. Born sometime between 1977 and 1994, we’ve grown up hooked on technology and are over 70 million strong, making up over 20 percent of the population. On average we have about $100 of disposable income each week–not to mention those of us with credit cards. Plus: [...]
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn [...]
Five things you didn’t know you needed to know about type: 1. What’s the difference between a typeface and a font? There’s a tendency to use the two terms interchangeably. But they have two distinctive meanings. A typeface generally refers to the actual design of the type. A font is defined as a given alphabet [...]
About ten years ago Ray Martino received a call from the Bartolomeo & Perotto Funeral Home. They were interested in having us prepare a television campaign to promote their services. Hmm, that was a first. A funeral home, interesting challenge. Plus, they had very little budget for creative production. (Chris Flynn and I once got [...]
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