May 27th, 2008
Thanks to former MFer and Blip alumnus Justin for sending a few of us this the other day. Can you tell what’s wrong? It takes a little while to figure out what was happening. At least for me it did. It’s either an example of why proofreaders are good to have around, or a lesson [...]
Posted by Scott Wolf in Leftovers, Typography, Uncategorized | 1 Comment »
May 27th, 2008
Did you happen to read the excellent article in this past Sunday’s NY Times Magazine about reviving old, moribund or even dead brands? Author Rob Walker (who writes the fascinating “Consumed” column) looks into the practice by some marketers of searching for ‘dead’ brands that might profitably be revived after lying dormant for years. Now [...]
Posted by Karl Wiberg in Brand Strategy, MF, Marketing | 1 Comment »
May 21st, 2008
That’s not to say that traditional advertising no longer works, but in today’s hyper-technological world of DVRs, TiVo, YouTube, satellite radio, and even blogs, it has become easier for consumers to avoid traditional approaches to advertising. This gradual change has increased the need for nontraditional outlets to reach consumers as they become more readily equipped [...]
Posted by Kristen Jones in Ad business, Advertising, Brand Strategy, Creative, Marketing, Social Networking, Trend Spotting | 1 Comment »
May 9th, 2008
This week, I will be walking across the stage to receive my diploma from St. John Fisher College. It is impossible to think that a single piece of paper can represent the past four years of friends, classmates, colleagues and experiences. I’ve had an amazing time throughout these fast-flying years, and have strived to strike [...]
Posted by Jennifer Jones in Ad business, Blogging, MF, Public Relations | No Comments »
May 7th, 2008
Looking to expand your company’s presence and cash in on the country’s most affluent and fastest-growing segment? Well look no further, as Martino Flynn recently introduced its Sixty Plus Marketing Practice, a specialized team devoted to reaching the highly desired 60+ market. Our Sixty Plus marketing team is overflowing with talented, creative, attentive, and energetic [...]
Posted by Kellie Fronk in Brand Strategy, News, Senior Marketing | 1 Comment »