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Archive for May, 2008

An Unusual Copywriting Mistake

May 27th, 2008

Thanks to former MFer and Blip alumnus Justin for sending a few of us this the other day. Can you tell what’s wrong? It takes a little while to figure out what was happening. At least for me it did. It’s either an example of why proofreaders are good to have around, or a lesson [...]

That brand’s not dead. It’s pining for the fjords.*

May 27th, 2008

Did you happen to read the excellent article in this past Sunday’s NY Times Magazine about reviving old, moribund or even dead brands? Author Rob Walker (who writes the fascinating “Consumed” column) looks into the practice by some marketers of searching for ‘dead’ brands that might profitably be revived after lying dormant for years. Now [...]

Some people have turned anti-ad

May 21st, 2008

That’s not to say that traditional advertising no longer works, but in today’s hyper-technological world of DVRs, TiVo, YouTube, satellite radio, and even blogs, it has become easier for consumers to avoid traditional approaches to advertising. This gradual change has increased the need for nontraditional outlets to reach consumers as they become more readily equipped [...]

The Graduate

May 9th, 2008

This week, I will be walking across the stage to receive my diploma from St. John Fisher College. It is impossible to think that a single piece of paper can represent the past four years of friends, classmates, colleagues and experiences. I’ve had an amazing time throughout these fast-flying years, and have strived to strike [...]

Tap In To Baby Boomers!

May 7th, 2008

Looking to expand your company’s presence and cash in on the country’s most affluent and fastest-growing segment? Well look no further, as Martino Flynn recently introduced its Sixty Plus Marketing Practice, a specialized team devoted to reaching the highly desired 60+ market. Our Sixty Plus marketing team is overflowing with talented, creative, attentive, and energetic [...]