A graduate school research project I undertook many years ago at Syracuse University’s Newhouse School tested the thesis that people trusted print news more than television news. The survey data I analyzed from a readership survey conducted by Gannett Newspapers varied by the respondents’ ages: younger people trusted TV more than print, and older people [...]
Dynamic web sites can be very complex and only make sense for content that changes often. News and press releases are some examples of content that changes often. Admin sections are not always necessary for dynamic web sites. Admins simply provide a user-friendly way to add and manage data stored in a database. Some of [...]
In a recent blog post, I addressed the benefits of public relations, and cited an example of how the Martino Flynn PR team worked some magic for one of our clients. Since then, I have experienced a few “firsts” that were made possible by the partners of Martino Flynn. So it only seems appropriate to [...]
As the presidential race heats up, both sides are using the news media and paid advertising to sling mud, raise doubts, exaggerate, and—yes—even lie. In response, the Public Relations Society of America—of which Martino Flynn’s PR team has been a longtime member—has challenged the McCain and Obama campaigns to agree to “uphold the highest standards [...]
Whenever someone starts a new job, I would bet on the whole that s/he receives a slew of questions from family and friends about how work is going. This has been the case for me since I began working with Martino Flynn’s Public Relations team a few months ago. I reply without hesitation that it’s [...]
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