October 31st, 2008
A normal day in this office is often borderline ridiculous, so when Halloween rolls around, it’s impossible to expect anything less. Here’s a look at some of today’s festivities. Starting with a group shot early this morning. We also dished out prizes to Matt Benjamin for “Devil In A Blue Dress” as most original… …to [...]
Posted by Scott Wolf in Leftovers, MF | No Comments »
October 29th, 2008
I recently heard Garrsion Keilleor of “Prairie Home Companion” fame, talk about the people of St. Paul and he said they were not a cynical people. And he went on to say that, “Nothing great was ever accomplished by cynical people.” Now I don’t have any strong feelings about St. Paul, but I loved his [...]
Posted by Kevin Flynn in Ad business, Business, Decision Making, Success | 2 Comments »
October 28th, 2008
A few weeks ago Wegmans, based here in Rochester, NY, unveiled a new company logo that will slowly take the place of their existing identity on employee uniforms, packaging, bags, and storefront signage. The design is based on one of the company’s logos from the 1930′s, minus an underline similar to that found on a [...]
Posted by Scott Wolf in Brand Strategy, Creative, Design, Typography | 4 Comments »
October 23rd, 2008
Jerry Maguire got sacked for writing a mission statement titled, “The Things We Think But Do Not Say.” He got sacked because business-as-usual isn’t run by feelings and emotion. Or at least it wasn’t done that way ten years ago when the movie was made, but times they are a-changin.’ The economists tell us that [...]
Posted by Matt Rankin in Business, Decision Making, Sports Marketing, Success | No Comments »
October 20th, 2008
Seldom do you come across a TV spot that makes you laugh long after you’ve seen it, but the other day while waiting for a movie to start I saw exactly that. This spot for Vault Energy Soda, which features a wakeboarder going the extra mile during his run, definitely falls under that category. Vault [...]
Posted by Scott Wolf in Advertising, Creative, Leftovers, TV, Video | 1 Comment »