I recently discovered a blog from Michael Glass aimed at growing new business: http://fuelingnewbusiness.com/ At Martino Flynn we have a philosophy of “Grow or Die” so, obviously, we like his blog. And not only does that mean getting new business, it also means we need to grow our client’s businesses everyday. Sure times are hard [...]
To many, a career in advertising is a dream job. As evidence, take note of how many characters in TV and movies work in advertising. The perception is that it’s three martini lunches, big expense accounts, and filming commercials in exotic locales. In reality, it’s more like lunch at your desk, small budgets, and shooting [...]
Ah, placeholders. Here in Adland, we use them quite frequently for email blasts and letters, where personalization is necessary, or for other applications to indicate that a particular line is TBD. The risk you run with using placeholders, however, is that there’s always a chance that something could fall through the cracks and not be [...]
Recently, my partner and good friend Ray Martino wrote a post about these tough economic times entitled, “When times get tough, don’t turn back.” He cited my two attempts on Everest and related it to the fact that businesses need to keep “climbing the mountain” during hard times in order to succeed. And that’s a [...]
Subscribe to this blog's RSS feed