Blip. The Martino Flynn blog.MartinoFlynn.com

Archive for January, 2009

Print has special role in news coverage of inauguration

January 30th, 2009

The around-the-clock coverage of the transition of power in our nation’s capital gave a news junkie like myself a great opportunity to compare the news media. Viewing the inauguration of President Barack Obama on a wide screen with friends and like-minded Americans was exciting and emotional. But reading about the significance of this historic event [...]

On Social Media—Chapter 1: Motion Changes Emotion

January 27th, 2009

Despite the increasing prevalence of social media forums such as Facebook, YouTube, and Twitter—companies are still apprehensive about leveraging these outlets to communicate with their key audiences. It’s easy to understand why there remains the reluctance to adopt these tools as part of a communications mix, as valid questions arise: What is social media, and [...]

Jerry Flynn: A Celebration of Life

January 26th, 2009

Five years ago today, our father passed away peacefully at age 84. Even though Chris Flynn, Ray Martino and I formed Martino Flynn in early 1997, we credit Jerry as the founder of this agency back in 1967, when he started Jerry Flynn Associates. My dad was my compass in life in so many ways. [...]

Vote for Blip

January 26th, 2009

Our blog is up for the “favorite agency blog” title on Michael Gass’ FUEL LINES. We’ve been in the running before, but just barely came in second place last time. If you like what you see and what you read, please take a second and cast a vote. Thanks for the recognition, Michael. – Scott [...]

Happy New Year. Cleaning closets, and marketing to older adult audiences.

January 15th, 2009

In spot number six on the National Top Ten New Year’s Resolutions for 2009 is to become better organized. This often involves the dreaded cleaning of closets. Actually, I’ve come to almost like closet cleaning. It gives me a brief illusion of total control in an otherwise crazy world. “This goes (what was I even [...]