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Archive for April, 2009

Social Marketing is Just One Arrow in the Quiver

April 29th, 2009

At Martino Flynn, we’re all about delivering ROI – return on ideas. It’s what we do. As a matter of fact, it’s what we’ve always done. We think about your brand and we think about strategic and creative ideas to promote it and get consumers and customers to interact with it. Now with all the [...]

Movin’ On Up: MF Wins Regional ADDY Gold

April 28th, 2009

Last month when we took home a bunch of trophies at the Rochester ADDY Awards, including Best of Show, we were ecstatic. Who knew that the winning wasn’t over? Recently, we were excited to learn that MF was awarded two Gold ADDYs at the District Two regional awards: one for the Dundee Ales & Lagers [...]

When does a virus run its course?

April 27th, 2009

When my daughter recently told me about a super-duper blender given away in a culinary contest at her college, and my preteen son told me about a series of YouTube videos involving a blender, I figured there had to be a connection. Sure enough, they were both part of Blendtec’s long-running multi-faceted viral campaign, “Will [...]

Green Goodness

April 22nd, 2009

In the spirit of Earth Week, I wanted to share some timely green tech creations and ideas that are creating a buzz. On the social media front, the sustainably focused Earth Protect lets people find and share videos and films on environmental issues and solutions, as well as learn more about how to take action. [...]

The Twitter of Twitter

April 17th, 2009

It seems not a day goes by without Twitter being covered in the news. General discussion typically includes how the micro-blogging site allows people to stay connected, or enables companies to listen to its customers. One day, I read about its astounding growth rate—between February and March alone, the number of unique visitors skyrocketed from [...]