Are you still trying to figure out how Twitter can help you grow your business and make you money? I don’t have all the answers, but I do know that avoiding the following common Twitter mistakes will keep you headed in the right direction. “The top seven mistakes new Twitter users make,” can be read [...]
It is generally acknowledged that the mature audience is a complex and dynamic group. And yet, it seems that older adults are largely mischaracterized—even by marketers. Businesses that understand that there are several segments within this multifaceted group—and master the tricky challenge of communicating with them—stand to gain from their efforts. If you’re looking to [...]
There’s no denying that corporate interest in Twitter has skyrocketed. Companies have identified opportunities to use Twitter as a way to reach customers. And, in public relations, we’re seeing more and more mentions of Twitter in print and online media outlets. In fact, Cision predicts that the number of Twitter mentions among media outlets will [...]
It’s always refreshing to see people come together and support a good cause, especially amidst all the doom and gloom of the global economy. More and more, non-profits are successfully using social media as a way to raise money and bring awareness to their cause. Often with limited financial resources, these “Davids” are taking advantage [...]
While some companies have jumped on the social media bandwagon as a means of generating sales leads, others have found the need to add new jobs to their payroll. For example, a team from PRNewswire recently stopped by to demonstrate their latest social media tools. The presenter had the official title of “Director, Emerging Media,” [...]
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