OK, so this story is a little dated but it still teaches some pretty compelling lessons. Last fall, Motrin decided it would launch a social media campaign for International Baby Wearing Week by producing a viral video for YouTube. Motrin suggested that carrying babies was like a fashion accessory. A fashion accessory that could cause [...]
If you do any email marketing, Microsoft is in a position to save you money or cost you money. Most people think of email design and development as simpler than design and development for the web. In some ways it is; after all, an email is just one “page.” On the other hand, designers and [...]
If you’ve never heard of Instapaper, it’s a fairly useful and relatively unknown pseudo-bookmarking tool that allows you to quickly save the long articles you may come across on the web on a daily basis for later reading. In other words, it “facilitates easy reading of long text content.” A lot of times, with the [...]
I have a sign taped to my office wall that is a quote from legendary creative guru, Lee Clow. It says, “Technology is not a substitute for an idea…it can nurture and allow ideas to get bigger and be more amazing.” For me, it accurately captures a thought that is becoming more and more relevant [...]
Recessions are trying times for all brands, whether or not they were successful beforehand. The strategies that are implemented during economic downturns can define a brand for years to come. The key is to not merely defend market share and emerge from the recession intact, but to position your brand or company for growth more [...]
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