I remember the first time I was introduced to the AP Stylebook during my undergrad years. As any PR professional will tell you, at first it’s kind of like writing in a different language. You spend your formative years learning the traditional rules of the English language. Then, in your first PR writing class in [...]
In my previous blog post, I addressed the first in a series of 10 misconceptions that sabotage marketing efforts to mature adults. #10 discussed how older adults are quite tech-savvy, contrary to instinctive belief, and are increasingly embracing the Internet. Continuing on the latter topic is misconception number nine: #9: Designing your website with older [...]
We did a little experiential research last evening for our Mature Market Practice. Jeannie and I attended a Crosby, Stills & Nash concert under the shell in Canandaigua with a group hosted by young whippersnappers Steve and Ann Martin. Since I turn 60 next month, I remember vividly the music of CS&N (and Y at [...]
Online Media Daily recently reported that 72% of US Web users are watching videos online, making video content the leading social media platform, ahead of blogging and social networking, in just three short years. And get this—a study shows that during one week in January, 97 million Americans viewed at least one video clip. These [...]
Remember the controversy that occurred back in September 2006 when Facebook released the news feed? Many openly criticized it as a tool for cyberstalking. Facebook’s own Mark Zuckerberg responded with an open letter of apology shortly after: “We really messed this one up. When we launched News Feed and Mini-Feed we were trying to provide [...]
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