We make it a habit of hammering home the point that your social media strategy has to integrate with your overall Web, marketing, and public relations strategy in order to give you the ROI you’re inevitably looking for.
Well, here is a good case study of an organization doing just that. Check out Best Buy’s Twelpforce [...]
There’s an old saying in the advertising world…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”- John Wanamaker, U.S. department store merchant (1838-1922)
Mr. Wanamaker likely meant that half of his spend didn’t reach his target audience, or that when the advertising reached his target, it did not [...]
Twitter is the new hot trend in social media. According to the most recent data from SoftPedia™, Twitter is starting to grow once again with almost 23 million unique visitors in the US last month. Keep in mind that these numbers do not include those who access Twitter via other Web or mobile applications.
The biggest [...]
As we all know, the two most critical success factors in any marketing initiative are:
1. Identifying the likeliest prospects for the product/service you’re offering; and
2. Creating relevant messages to them once you’ve found them.
Spending effort here is especially important when it comes to the vast and dynamic mature adult audience, which leads us into the next misconception [...]
A recent recession study conducted by Interpublic found that 75% of consumers have changed their purchasing behavior over the past year, some by trading down and others by altering their lifestyles. Continuing on my theme about trying times for marketers from last month’s “Part 1” blog post, lately, I’ve been thinking about the future and [...]
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