Comments on: Don’t make a big social media mistake http://www.martinoflynn.com/blog/2009/07/01/dont-make-a-big-social-media-mistake/ Do great work, enjoy the process Thu, 29 Jul 2010 02:22:23 +0000 hourly 1 http://wordpress.org/?v=3.0 By: John Marianetti http://www.martinoflynn.com/blog/2009/07/01/dont-make-a-big-social-media-mistake/comment-page-1/#comment-1304 John Marianetti Mon, 06 Jul 2009 20:39:37 +0000 http://www.martinoflynn.com/blog/?p=1295#comment-1304 Alexander - I appreciate your comments. I have to to say that I feel strongly about the power of social media for some businesses, not all, but especially for consumer brands. The bottom line is that without a strategic plan and active listening as the first step, a brand will never really know where they should be participating, if at all. Listening identifies that for us. Rolex may or may not be a good candidate for social media, but if people are out there talking about their brand, they should definitely be engaged. As of right now, social media is real, it's happening at break-neck speed and it's being driven and controlled by the consumer. Brand managers need to participate to position and defend their reputation. Alexander – I appreciate your comments. I have to to say that I feel strongly about the power of social media for some businesses, not all, but especially for consumer brands. The bottom line is that without a strategic plan and active listening as the first step, a brand will never really know where they should be participating, if at all. Listening identifies that for us. Rolex may or may not be a good candidate for social media, but if people are out there talking about their brand, they should definitely be engaged. As of right now, social media is real, it’s happening at break-neck speed and it’s being driven and controlled by the consumer. Brand managers need to participate to position and defend their reputation.

]]> By: Alexander http://www.martinoflynn.com/blog/2009/07/01/dont-make-a-big-social-media-mistake/comment-page-1/#comment-1303 Alexander Mon, 06 Jul 2009 04:17:58 +0000 http://www.martinoflynn.com/blog/?p=1295#comment-1303 I have doubts about the power of social media. As you state, using social media incorrectly can adversely impact your brand. I completely agree with this observation but I will go a step further and say that some brands will be hurt just by opening that Twitter account. I think some classic, iconic brands such as Rolex would cheapen their image by jumping into the latest social media craze. There is just something about the two that don't seem fit for each other. Also, I question the the reliability and predictability of social media in some cases. I think some messages catch fire, others don't, and the book is not yet written on what's good and what's bad. Finally, I have my doubts about how long people will follow a company's social media messages. The emails, Twitter updates and viral videos sent via Facebook, all become exhausting. I have doubts about the power of social media. As you state, using social media incorrectly can adversely impact your brand. I completely agree with this observation but I will go a step further and say that some brands will be hurt just by opening that Twitter account. I think some classic, iconic brands such as Rolex would cheapen their image by jumping into the latest social media craze. There is just something about the two that don’t seem fit for each other.

Also, I question the the reliability and predictability of social media in some cases. I think some messages catch fire, others don’t, and the book is not yet written on what’s good and what’s bad.

Finally, I have my doubts about how long people will follow a company’s social media messages. The emails, Twitter updates and viral videos sent via Facebook, all become exhausting.

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