Since I wrote my last post, there has been considerable discussion around the topic of PR driving the social media aspects of digital communications. An article by FirmVoice of the Council of Public Relations Firms provides additional commentary on why PR is ideally suited for this role. It also offers the following nine social media [...]
Why is accumulating a large quantity of fans so important to those with Facebook fan pages? I recently read an article by Joe Marchese, president of socialvibe, that tried to explain and understand the importance of Facebook fan pages in relation to a company’s success. Marchese explains that, “Fans, by definition, have raised their hand [...]
I recently went on a small trip that allowed me to escape the so-called summer of upstate NY and to truly enjoy some sun down in Florida. While preparing to go swimming in the hotel pool, I realized that my method of entry is very similar to that of a business entering social media. My [...]
It was one of the first questions I was asked when interviewing for my current position a little over 10 years ago. It was a good question then, and it is a good question now. My glib answer (not the one I used in the interview) is usually, “I take credit for other people’s work,” [...]
A recent PRWeek article highlights a study, which found that public relations is the leading force behind digital communications at 51% of organizations, compared with marketing, which takes the helm 40.5% of the time. It explains how the blogging, microblogging, and social networking aspects of digital communications are mainly driven by the PR function, whereas [...]
Subscribe to this blog's RSS feed