August 21st, 2009
As I was skimming through my trusted Mommy Blog news feed, I stumbled upon a post announcing a “Twitter Party.” I’ve become very familiar with “Twestivals” and how they operate, but a “Twitter Party” was new to me. It turns out that last night at 7:00pm CST Land’s End hosted a Back-To-School Twitter Party. To [...]
Posted by Kellie Fronk in Blogging, Business Blogs, MF, Public Relations, Social Media, Social Networking, Viral Marketing | No Comments »
August 19th, 2009
As we grew up, why did our parents tell us to “just be your self?” when we were faced with new or scary social situations? It’s difficult advice to follow, mainly because we all recognize that we’re not perfect, but also because it’s hard to believe that anyone—especially those we want to impress most—would ever [...]
Posted by Robbie Magee in Brand Strategy, MF, Marketing, Mature Market, Senior Marketing, Success | 2 Comments »
August 17th, 2009
When social networking sites first emerged, they were the place to be for teens and college students. As more and more networking sites are being created, the demographics of its users are expanding. At first teenagers, their parents, and grandparents could socialize together, but according to a British survey published by Ofcom; Facebook is losing [...]
Posted by Kellie Fronk in MF, Social Media, Social Networking, Trend Spotting | No Comments »
August 14th, 2009
Retailers are flexing their private label muscles these days in order to survive. Nielsen and other consumer intelligence firms posted numerous articles this year about the proliferation of private label or store brand products. Intuitively, we all know that the margin in house brands is much greater than manufacturer branded products. We see it reflected [...]
Posted by Julie Wegman in Ad business, Brand Strategy, Business, Marketing | No Comments »
August 12th, 2009
We talk often about crisis planning and management at Martino Flynn. After all, it’s one of our specialties. Today we’re in an environment – fueled by our struggling economy – where organizations are facing tough issues that put their reputation at risk on what seems to be a daily basis. Stories of bailouts, bankruptcies, and [...]
Posted by Julie Napieralski in Communication, MF, Media Relations, Public Relations | No Comments »