Consumers really ARE your fans!

September 4th, 2009 by Sharon Harper

More and more, consumers are connecting with their favorite companies and brands by “following” or becoming “fans,” according to a new eMarketer report, which highlights the activities of social network users.

The report also discusses social media marketing as an effective branding strategy. Influencing brand reputation, increasing brand awareness, and implementing a search engine optimization strategy are currently considered by marketers to be the most effective outcomes of a successful social media campaign. And although at present social media marketing has not been proven as effective in generating sales leads or increasing online sales, more and more companies are proving that this can be achieved.

In addition to “actively seeking out their favorite brands,” Mashable contributor Adam Ostrow points out that consumers are also engaging with companies as a result of word of mouth via a friend’s online suggestion or website links. In a personal experience of mine, the chief blogger for Frito Lay was listening to a suggestion I made and directed me to the company’s blog, which I now read on occasion as I anxiously await the arrival of the wide-mouth salsa jar for the optimal tortilla chip-eating experience!

— Sharon Harper

This entry was posted by Sharon Harper on Friday, September 4th, 2009 and is filed under Blogging, Brand Strategy, SEO, Social Media, Social Networking, Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.