That Was A Great Meal, But The Experience Was Even Better

September 22nd, 2009 by Miguel Llano

This past weekend I was in New York City doing a presentation on personal branding and social media. After the conference, I went with my significant other for a night out on the town. We ended up at a great steakhouse with an amazing energy about it.

I ended up having one of the most amazing dinners that I have ever had. But what made it memorable was the level of customer service that we received. This is one of the most important aspects that businesses often ignore, creating an experience.

Consumers are looking for an experience. Not only did I have a great meal, but I also had a great dining experience. Look at your company; do your marketing efforts, products, services, and establishment create an experience? If you don’t understand what I am asking, check out this video from Joseph Pine on mass customization and the value of creating an experience (If you don’t have a lot of time, skip to 12:10).

At Martino Flynn, we try to make your time with us an enjoyable experience. From meeting in the playroom to hitting some golf balls off of our patio, we aim to provide a fun, creative, yet intellectually stimulating event. I want my new business prospects to walk out saying, “Wow, that was a great meeting, but the experience was even better.”

How has your company or business created an experience for your consumers? What was the best experience you have had with a business in the past?

-Miguel Llano

@MiguelALlano

This entry was posted by Miguel Llano on Tuesday, September 22nd, 2009 and is filed under Ad business, Brand Strategy, Clients, Decision Making, Marketing, Trend Spotting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.