A new report shows that 95% of consumers expect companies and brands to have a social media presence. On top of that, 89% expect them to foster connections. While engagement with consumers may seem to contradict the notion of companies imposing on personal space, having a social media presence—or a lack thereof—can affect the way [...]
Targetability is one of the key benefits that marketers consistently associate with online advertising. Whether it’s through display or search, there are a host of options available for reaching your target audience with limited waste. The following targeting tactics—which can be used individually or in combination—are arranged by the amount of involvement required to implement: [...]
Communicating across generations is always a challenge in advertising. Even when we hit a bull’s eye with copy and imagery, there are subtleties, nuances, and proprieties that are unique to each generation and speak volumes about our intentions—a “litmus test,” so to speak. Where older adults are concerned, taking a “we know best” tone is [...]
One of the newest trends in blogging involves the use of video. It is a great way to connect with your readers, as well as increasing the functionality of your blog. Miguel Llano, a business development account executive for Martino Flynn, records his first video blog on Blip!
With new technology comes new opportunity. For PR professionals looking for the next “big thing” it looks like the opportunity might be in iPhone applications. At the recent Ad Age/Applicious “Apps for Brands” conference, Carl Minchew, director, product development for Benjamin Moore, discussed the importance of launching PR strategies in this “new world” of apps [...]
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