Timing is everything

November 6th, 2009 by Sharon Harper

When it comes down to it, timing is everything….in business, life, and even in the World Series. Admittedly, I’m not [yet] a die-hard Yankees fan (dare I say in this neck of the woods), but their victory the other night was nearly eight years’ coming. Says a New York Times article:

For eight seasons, they led the majors in victories, payroll and drama.
They built a ballpark, created a network and expanded their brand around the globe.
But they did not win the World Series.

By Game 6, the team was surely hungry for an achievement so delicious, so meaningful, that each Yankee had made the decision in his mind to play his part as best as he ever could—doing whatever it took to make the incredible happen and turn the dream into reality. For instance, Hideki Matsui’s deliberate nature coupled with his intense focus at the plate drove in six of the first seven runs for the Bronx Bombers.

Often, achieving a goal is a collective, collaborative team effort that involves several moving parts, and that’s where timing comes into play. The best examples of timing in baseball are when to change pitchers and when to use them in the starting rotation. Not once during the 162-game regular season had Joe Girardi called upon Mariano Rivera to pitch a two-inning save. He was merely waiting for the right time. He knew the Yankees would likely make the playoffs, and didn’t want to burn out the arm of a pitcher who will turn 40 in three weeks. In the World Series, he summoned his legendary closer in the eighth inning of Game 2, and again in the decisive sixth game. He was rewarded with two victories and the Yankees’ record 27th world championship.

Companies, too, may not realize that timing is in their favor to take that step into the social media world. Chris Brogan, crème de la crème in this arena, will be making a special appearance in Rochester on Wednesday, November 11. He will be among the all-star roster of speakers at Social Media Today—a momentous conference for upstate New York that will foster discussions with marketing professionals, senior executives, and business owners about the business applications of social media. Our very own Kevin Flynn will speak about social media branding, among other topics that will be covered. Another special guest from Martino Flynn will also join a panel session on corporate blogging.

If you’re passionate about growing and improving your business, now is the time to come and discover how you can with social media. The fast approaching New Year is time for making resolutions and decisions, including those about how you want to expand your communications strategies to achieve your marketing dreams.

More than ever before, the time is now. Carpe diem!

- Sharon Harper

This entry was posted by Sharon Harper on Friday, November 6th, 2009 and is filed under Decision Making, MF, Pop Culture, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.