January 19th, 2010
In recent decades, the rate of social, technological, educational, and economic change has accelerated to the point where different generations have grown up altogether with varying “standards” and life experiences. These differences have shaped the unique value systems of each generation. Research indicates that the majority of intergenerational conflicts arise from value differences. Understanding generational [...]
Posted by Robbie Magee in Advertising, Communication, MF, Marketing, Mature Market, Senior Marketing | 2 Comments »
January 18th, 2010
With less money in the wallets of the more conscientious shopper, marketers are challenged with differentiating their brands in a more selective environment. With so much economic chaos in their world, consumers are seeking brand relationships that put them in greater control of their product or service selection, the prices they pay, and even how [...]
Posted by Julie Wegman in Ad business, Advertising, Brand Strategy, MF | 1 Comment »
January 13th, 2010
At the Martino Flynn Digital Media Services department, we constantly strive to find ways to be more efficient and bring down costs. This is especially important in these tough economic times. Many tools are available that help web developers accomplish cost savings. Enterprise-,ready content management systems and frameworks are some of these tools. Today lets [...]
Posted by Mike Ruschak in Technology | 1 Comment »
January 12th, 2010
Producing a corporate video isn’t the huge undertaking it appears to be as long as you partner with a smart producer and plan your project thoroughly and efficiently. A corporate video offers many benefits: attracting new prospects, communicating with current customers, employees, or investors. There’s a huge economic benefit as well. I’m a great advocate [...]
Posted by John Marianetti in Ad business, Creative, MF, Social Media, Technology | No Comments »
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