Look around the communications/technology blogosphere and you’ll probably see an absurd amount of articles about Facebook and their latest, and greatest, privacy changes. Well, since it’s a network that 400 million of us are a part of, we should hope that there are millions of opinions about the privacy changes, and how they affect us as both individuals, and professionals.
Public outcry has consisted of calling out Facebook – claiming that it’s not the company it promised to be when it was founded back in 2004. Try and adjust your privacy settings and you’re thrown into a confusing mess of options that tiptoe next to chaos theory. The difficulty behind the settings may open the network, but some people don’t want that. Luckily, it seems that Facebook may have heard the public’s concerns about the confusion, and is now working to make the privacy settings easier to adjust.
Those of us using social technologies in a professional setting understand that control of the brand is moving away from the company/organization, and into the hands of the consumers and users. But when control starts moving away from the companies and the consumers and into the hands of a select few companies, it brings up questions about what we really have control over, and whether we can find our way out if we really want to.