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Monthly Archives: November 2011
Crisis Planning: A ‘Must-Have’ in Today’s Social World
One of my new year’s resolutions is to encourage all of our clients to create or update a crisis plan. After all, no organization is crisis-proof. The best way to ensure survival (from a communications stand point) during a crisis … Continue reading
Posted in Public Relations
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Martino Flynn: Zero Opacity
Here at Martino Flynn, we want our clients (and potential clients) to know us as well as we want to know them. That’s why we like to take the time every now and then to sit back and get personal … Continue reading
Posted in Client Services, Martino Flynn
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Social Media, Rule 1: Don’t ask people’s opinions unless you really want to hear them.
In case you haven’t heard, a lot of folks are pretty upset (must…not…use…the…word… “chapped”) over an ad that ChapStick posted on its Facebook page. Here’s the short-attention-span version: some people found the ad’s image offensive. They commented to that effect … Continue reading
Posted in Creative
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Don’t Touch That Dial or Turn Off That Mobile Device
I enjoy the TV show, The Biggest Loser. It’s a reality show made up of contestants who are people worth rooting for. But, each episode is two hours long and watching one episode is a big time commitment. This is … Continue reading
Posted in Client Services
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Where There’s Life, There’s Hope – Saturday morning 10/29/11
Sometimes tight deadlines within our crazy industry seem like a matter of life and death. But they never truly are. Sadly, there are two instances of life and death in my own neighborhood. On my very own street. Both Mark … Continue reading
Posted in Martino Flynn
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