Monthly Archives: February 2012
So You Have A Great Website. What About Your Mobile Site?
We’ve all heard or read that smart phone sales and usage are way up. There are now more than 1.2 billion mobile web users globally. And 25% of U.S mobile users are “mobile-only” (i.e., they do not, or very rarely, … Continue reading
What Marketers Need to Know About Online Privacy and “Do Not Track”
After years of pressure from the government and the general public, a group of internet companies, including Google, have finally agreed to support a “Do Not Track” button in browsers. This announcement came alongside the Obama administration’s proposal for an online privacy … Continue reading
5 Key Traits for a Successful PR Professional
Over the past 40 years, I’ve worked with–and against–scores of PR professionals. We’re a group of hard-working, often-maligned, and a little neurotic characters. According to the blog PR Breakfast Club, to be successful in the world of modern public relations, … Continue reading