At the beginning of 2012, we decided to reexamine our video editing software to ensure that we were creating the best videos possible for our clients, in the most effective way. Due to shifts with Final Cut Pro over the past year, we decided to convert one of our two edit suites to Autodesk Smoke for Mac. As a result, much of my summer has been spent training on and learning the new software and workflow.
We recently finished our first series of broadcast TV spots using Smoke, an update to our campaign for Segar & Sciortino, PLLC. While we’re only beginning to scratch the surface of all the capabilities the Smoke software has for us, we are very pleased with the amount of compositing, keying, color correction, and audio mixing that we are able to accomplish inside the software, as opposed to using multiple pieces of software, as we did in the past.
There is still quite a bit of collaboration going on with our digital team. For the Segar & Sciortino spot, three-dimensional folders were created in Cinema 4D to visually demonstrate the process lawyers at the firm take to help their clients with workers’ compensation and personal injury law. With Smoke, we were able to import and manipulate 3D files, giving us even more creative flexibility.
Here is a look at what we did for Segar & Sciortino:
We’re working diligently on several new video projects over the next few months that will really take advantage of what Smoke has to offer. We can’t wait to show you what Martino Flynn can offer with our updated edit suite.