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Author Archives: Bob Burch
Optimizing Your Paid Search Campaign: What metrics are most important?
Not surprisingly, the dollars spent on digital advertising are consistently rising every year. Paid search is and will likely always account for a large percentage of that spend. Now that you’ve decided to commit a portion of your marketing budget toward … Continue reading
Posted in Digital, Media
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Ten steps to take control of your Google+ business page
Earlier this year, Google decided to merge its Google Places for Businesses program in with Google+. This was done to encourage additional sign-ups for Google+ and increase participation on its social network. What does this mean for businesses? When it … Continue reading
Posted in Media, Public Relations
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6 Mistakes Many Digital Marketers Are Making in 2012
I recently had the opportunity to attend the SES Conference in Toronto. For those not familiar, SES is, in my opinion, the best digital marketing conference in the industry. I try to make sure I hit it at least once … Continue reading
Posted in Digital, Media
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What Marketers Need to Know About Online Privacy and “Do Not Track”
After years of pressure from the government and the general public, a group of internet companies, including Google, have finally agreed to support a “Do Not Track” button in browsers. This announcement came alongside the Obama administration’s proposal for an online privacy … Continue reading
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Leveraging Ad Extensions in Your Paid Search Campaigns
As I mentioned in a previous post, Google has made many changes to their search engine results pages over the past year. While most of the updates had a greater affect on the organic results, Google also began testing and … Continue reading
Posted in Media
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