April 5th, 2010
“Targetability” is one of the key benefits that health care marketers consistently associate with online advertising. Whether it’s through display or search, there are a host of options available for reaching your target audience with limited waste. The following targeting tactics—which can be used individually or in combination—are arranged by the amount of involvement required [...]
Posted by Bob Burch in Advertising, Behavioral Targeting, Health Care Marketing, Media, Online Advertising, SEM | No Comments »
November 26th, 2007
I recently posted information on the new ad programs that Facebook is developing. Here is a follow-up article on these programs. It seems that many users are protesting the new Beacon program, claiming it violates privacy. Facebook’s “Beacon” Infuriates Users “The early verdict is in: Facebook’s ‘social ads’ are a bust. Two weeks after Facebook’s [...]
Posted by Bob Burch in Advertising, Behavioral Targeting, Media, Online Advertising, Social Networking, User Experience | No Comments »
November 14th, 2007
Facebook recently announced its plans for new targeted advertising programs on their site. The most interesting one referred to what they’re calling “social ads.” Facebook Unveils New Advertising Program “Social ads are small, banner-like ads tied to Facebook users’ activities and placed on their profile page mini-feeds and the news feeds of friends on Facebook. [...]
Posted by Bob Burch in Behavioral Targeting, Media, Online Advertising, Social Networking, User Experience, Viral Marketing | No Comments »
October 22nd, 2007
For those who are not familiar with search engine marketing or pay per click advertising, this video gives a brief overview of the program as well as its many strengths. SEM is an easy and cost-effective way to drive people to your website. It also allows you to send potential customers to unique landing pages [...]
Posted by Bob Burch in Advertising, Marketing, Online Advertising, SEM, Video | No Comments »
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