Author Archives: Corrie Carter

MFTV: Winning With Strategic Re-Branding

July 17, 2012, by Corrie Carter

Have you ever wished you could overhaul your brand with a new look and feel? In this episode of MFTV, you’ll see how Martino Flynn worked with W. F. Young to develop an award-winning new brand strategy for Absorbine while … Continue reading →

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MFTV: Crisis Communications: Always Be Prepared

March 2, 2012, by Corrie Carter

Is your organization prepared for a crisis? In this video, Martino Flynn’s public relations team explains how they take a customized approach to crisis management for clients, and why every organization needs a crisis communication plan.

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A League of Her Own: Why When Abby Wambach Talks, I listen.

July 21, 2011, by Corrie Carter

Recently, one of the best examples of a spokesperson that I’ve seen is U.S. Women’s Soccer star Abby Wambach.  Of course, living in Rochester (right down the road from Abby’s original stomping grounds), I’m extremely proud of her accomplishments on … Continue reading →

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How to Turn an Executive into a Spokesperson

July 20, 2011, by Corrie Carter

I’ve worked with many corporate executives and leaders of nonprofit organizations over the years to help them be better stewards of their brands and messengers to key audiences. It’s amazing how the simple exercise of videotaping them during a media … Continue reading →

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MFTV: Unleashing the Potential of Mobile Marketing

July 6, 2011, by Corrie Carter

Mobile phones are expected to overtake PCs as the most common Web access devices worldwide by 2013. All marketers should be conscious of mobile marketing tactics to help communicate with their audiences. In this short video, Digital Creative Director Frank … Continue reading →

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