Most marketers using email for communications with customers and prospects are aware of the importance of complying with the CAN-SPAM Act of 2003. But to be successful, to represent your brand positively through every touchpoint, and to make sure that all of your subscribers are truly interested, you’ve got to be more than legal—you’ve got [...]
Smart devices help us by allowing us to think—not always do—less.
Overall, 2009 saw some great improvements in website usability. Type got bigger. Pages became less complex. Points were punctuated by short phrases and simple graphics. Excessive decoration became less prevalent. However, today we still see some common mistakes in website design and construction that adversely affect usability for most viewers–especially for older adults or those [...]
There are some fairly simple design and coding errors that adversely affect search engine optimaztion that we still see fairly often.
If you do any email marketing, Microsoft is in a position to save you money or cost you money. Most people think of email design and development as simpler than design and development for the web. In some ways it is; after all, an email is just one “page.” On the other hand, designers and [...]
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