March 12th, 2010
Overall, 2009 saw some great improvements in website usability. Type got bigger. Pages became less complex. Points were punctuated by short phrases and simple graphics. Excessive decoration became less prevalent.
However, today we still see some common mistakes in website design and construction that adversely affect usability for most viewers–especially for older adults or those who [...]
Posted by Frank Piacitelli in Ad business, Advertising, Design, Interactive | No Comments »
November 16th, 2009
There are some fairly simple design and coding errors that adversely affect search engine optimaztion that we still see fairly often.
Posted by Frank Piacitelli in Ad business, Copywriting, Design, Development, Flash, Google, Interactive, Interface Design, SEM, SEO, Technology, Typography, User Experience | 4 Comments »
June 24th, 2009
If you do any email marketing, Microsoft is in a position to save you money or cost you money.
Most people think of email design and development as simpler than design and development for the web. In some ways it is; after all, an email is just one “page.” On the other hand, designers and developers [...]
Posted by Frank Piacitelli in Ad business, Business, Design, Development, Email, Interactive, Interface Design, Marketing, Online Advertising, Rants and Raves, Technology, User Experience | No Comments »
June 3rd, 2009
There’s a lot of talk about Twitter. We give and get a lot of advice about it. But there are two good guidelines out there that are somewhat in conflict. The first is not to create a Twitter profile and just let it sit there dormant. The second is to grab your ideal Twitter account [...]
Posted by Frank Piacitelli in MF, Marketing, Public Relations, Social Media, Social Networking | 3 Comments »
May 7th, 2009
Martino Flynn’s Digital Media Services team manages a lot of projects at once. To stay on top of things and keep each other in the loop, we use a shared Google spreadsheet—a great tool that Google created and lets the world use for free. In general, it’s an excellent tool, but there’s a detail [...]
Posted by Frank Piacitelli in Design, Development, Google, Interactive, Interface Design, Technology, User Experience | 2 Comments »