January 12th, 2010
Producing a corporate video isn’t the huge undertaking it appears to be as long as you partner with a smart producer and plan your project thoroughly and efficiently.
A corporate video offers many benefits: attracting new prospects, communicating with current customers, employees, or investors. There’s a huge economic benefit as well. I’m a great advocate of [...]
Posted by John Marianetti in Ad business, Creative, MF, Social Media, Technology | No Comments »
August 10th, 2009
When I give a Martino Flynn social media capabilities presentation to a prospective client, I always start out by asking, “How active are you currently in social media on a personal level?” I’m not surprised to learn that mostly everyone has at least a Facebook page or reads a blog on a regular basis. [...]
Posted by John Marianetti in Blogging, Brand Strategy, Clients, MF, Online Advertising, Social Media, Trend Spotting | No Comments »
July 1st, 2009
Congratulations. You’ve decided that it’s time to move forward with your social media initiative. You may read the statistic by Forrester Research that by the end of 2009, 85% of all consumers will be reading or reviewing social content. There’s a good chance that your customers and prospects fall into that category and you don’t [...]
Posted by John Marianetti in Blogging, Brand Strategy, Decision Making, Social Media, Success | 2 Comments »
June 8th, 2009
Online Media Daily recently reported that 72% of US Web users are watching videos online, making video content the leading social media platform, ahead of blogging and social networking, in just three short years. And get this—a study shows that during one week in January, 97 million Americans viewed at least one video clip. [...]
Posted by John Marianetti in Brand Strategy, Interactive, Online Advertising, Video | No Comments »
June 4th, 2009
We just finished a great web project for the Buffalo Bills—www.bills50.com—to promote the Bills 50th season in the NFL. The site has loads of rich media flash and video content, a fan quiz, tailgating recipes and an opportunity to put your picture on the face of a player. Oh yeah, you can also order [...]
Posted by John Marianetti in Clients, Creative, Interactive, MF, Online Advertising, Sites We Like, Sports Marketing, Viral Marketing | No Comments »