Over the past decade, according to a 2009 Pew Internet Research statistic, the percentage of American adults looking for health information has grown from 25 percent to 61 percent. Just as we look online for recommendations on consumer products and services, we look online for information about health topics ranging from information about a specific [...]
So, you’ve been asked by someone in your organization to have a video produced to promote a new service or product or to celebrate a milestone like an anniversary or name change. Where do you begin? Even if you have a relationship with an ad agency or production company, and have been charged with this [...]
Producing a corporate video isn’t the huge undertaking it appears to be as long as you partner with a smart producer and plan your project thoroughly and efficiently. A corporate video offers many benefits: attracting new prospects, communicating with current customers, employees, or investors. There’s a huge economic benefit as well. I’m a great advocate [...]
When I give a Martino Flynn social media capabilities presentation to a prospective client, I always start out by asking, “How active are you currently in social media on a personal level?” I’m not surprised to learn that mostly everyone has at least a Facebook page or reads a blog on a regular basis. However, [...]
Congratulations. You’ve decided that it’s time to move forward with your social media initiative. You may read the statistic by Forrester Research that by the end of 2009, 85% of all consumers will be reading or reviewing social content. There’s a good chance that your customers and prospects fall into that category and you don’t [...]
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