Subscribe to this blog's RSS feedA Gold-Medal Market
August 20th, 2008
With the 2008 Summer Olympics well under way, one of the first things I noticed was the sheer number of sponsors associated with the games. Coke, Nike, Visa, and seemingly every other multibillion-dollar, international corporation are claiming to be the official “something” of the Olympics. So, that got me thinking: How much do these sponsorships [...]
