With less money in the wallets of the more conscientious shopper, marketers are challenged with differentiating their brands in a more selective environment.
With so much economic chaos in their world, consumers are seeking brand relationships that put them in greater control of their product or service selection, the prices they pay, and even how they [...]
Retailers are flexing their private label muscles these days in order to survive. Nielsen and other consumer intelligence firms posted numerous articles this year about the proliferation of private label or store brand products. Intuitively, we all know that the margin in house brands is much greater than manufacturer branded products. We see it reflected [...]
A recent recession study conducted by Interpublic found that 75% of consumers have changed their purchasing behavior over the past year, some by trading down and others by altering their lifestyles. Continuing on my theme about trying times for marketers from last month’s “Part 1” blog post, lately, I’ve been thinking about the future and [...]
Recessions are trying times for all brands, whether or not they were successful beforehand. The strategies that are implemented during economic downturns can define a brand for years to come. The key is to not merely defend market share and emerge from the recession intact, but to position your brand or company [...]
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