When you hear the phrase “multi-tech, multitasked mom,” you may see visions of Jane Jetson working with Rosie to complete daily chores, but actually, this is a pretty close definition of today’s average mom. According to BSM Media, a firm that specializes in marketing to (and with) mothers, 65% of millennial moms are using five [...]
As you consider your options for marketing your consumer health care product, there’s no question that a significant online component is essential. However, that doesn’t mean you should dismiss all traditional media, including one you may not typically consider: radio. According to the Radio Advertising Bureau, radio reaches 93% of all US consumers 12 and [...]
With less money in the wallets of the more conscientious shopper, marketers are challenged with differentiating their brands in a more selective environment. With so much economic chaos in their world, consumers are seeking brand relationships that put them in greater control of the choices at shelf, the prices they pay, and even how they [...]
With less money in the wallets of the more conscientious shopper, marketers are challenged with differentiating their brands in a more selective environment. With so much economic chaos in their world, consumers are seeking brand relationships that put them in greater control of their product or service selection, the prices they pay, and even how [...]
Retailers are flexing their private label muscles these days in order to survive. Nielsen and other consumer intelligence firms posted numerous articles this year about the proliferation of private label or store brand products. Intuitively, we all know that the margin in house brands is much greater than manufacturer branded products. We see it reflected [...]
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