The iPad has only been out for a few months, but the health care blogosphere is abuzz about its potential impact on the sector. Some iPad users may be skeptical at first, but once they discover the “wow” factor of the technology, they often find it easy to use and elegant. And even though the [...]
A recommendation from a pharmacist on over-the-counter medications carries a lot of weight with consumers, your customers, and prospects. So what are you doing to reach this valuable target audience? There are plenty of options for reaching the pharmacist, but here at Martino Flynn, we’ve had some excellent results reaching them through the mail. We [...]
Savvy health care marketers know that pharmacists play a key role in purchase decisions for consumer health products, which means that their recommendations carry a lot of weight with your prospects and customers. According to Pharmacy Times, pharmacists across the U.S. make more than 80 million recommendations to their patients every month, and more often [...]
OK, this has to be the best classified ad ever! It was purportedly placed in London newspapers in 1914 by explorer Ernest Shackleton. MEN WANTED… for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger. Safe return doubtful. Honour and recognition in case of success… Boy, who wouldn’t jump at that [...]
In 2000 we had an agency party centered around the TV show Survivor. It was Survivor’s first season and the show was super popular. Anyway, unbeknownst to me, my so-called friends at Martino Flynn put together a secret “Vote Kevin off the Island” video that was unveiled at the party. It includes appearances by most [...]
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