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Author Archives: Kellie Fraver
PRism Series: Welcome to the beverage industry, Karma!
We’ve already introduced you to the Karma Wellness Water launch campaign as a whole, and now it’s time to break it down to see just how much creativity it took to pull it off! Since Karma was a brand new … Continue reading
Posted in Martino Flynn, Public Relations
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PRism Series: Turning Water into Wellness
If you were at Martino Flynn last summer, you couldn’t go a day without hearing someone talking about Karma. Dozens of employees across multiple teams were completely immersed in bringing Karma Wellness Water—a delicious line of natural, nutrient-enhanced water—to life. … Continue reading
Posted in Creative, Digital, Martino Flynn, Public Relations
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The disappearing act of the daily newspaper
I’m sure people all over the country are feeling the lack of substance in their daily newspaper every morning. So is the printed news on its deathbed?
Posted in Public Relations
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Having Trouble Connecting With Local Media?
As a PR professional, I’ve been able to develop and maintain strong relationships with several members of the Rochester media. I’ve even been able to establish relationships with key contacts in several other local media markets who cover news from … Continue reading
Posted in Public Relations
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Buzzwords That Kill
Let’s face it, as PR professionals we are all guilty of using buzzwords in our writing now and then. And although we all seek to create copy that stands out, many still turn to this overused and vague language as … Continue reading
Posted in Public Relations
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