We’ve all heard or read that smart phone sales and usage are way up. There are now more than 1.2 billion mobile web users globally. And 25% of U.S mobile users are “mobile-only” (i.e., they do not, or very rarely, use a desktop, laptop, or tablet to access the Web). But what do these numbers mean to businesses like yours? We believe they show that there is a very large, very active, and very new market to penetrate. And while there are many ways to start advertising in this market, one item has become a necessity: a mobile site.
25% of U.S mobile users are “mobile-only” (i.e., they do not, or very rarely, use a desktop, laptop, or tablet to access the Web)
You may say that you already have a website and question why you even need a mobile site. Unfortunately, there are a number of issues with using your current website as your mobile site.
Many traditional websites are just not optimally designed for the mobile web user. Mobile phones have different capabilities and functionalities than computers—the ability to pinch to zoom, tapping, swiping, and GPS to name just a few. Due to these differences, many traditional websites may prove to be difficult to use for mobile users. Drop-down menus, sliders, large images, multiple navigations, and large amounts of text may look, function, and display really nicely for people who are viewing them on a computer. But they can be a major hassle for mobile users.
Mobile sites need be designed for easy navigation and functionality as well as have clear and to-the-point content. I believe many smartphone users have felt the frustration of having to stop and then pinch and zoom to read something as opposed to the convenience of just being able to scroll through the site with only your thumb. This market is all about fast information gathering. Often, people are on your mobile site because they’ve found your product at a store and want additional info, or they’re on the road and are looking to contact or locate your business.
This leads us to the next issue: content. Mobile sites should be fast-loading webpages, with the most important information about your business (contact numbers, email addresses, location, company info) readily available and accessible with minimal navigation. Remember that mobile users can search the Web at anytime, from anywhere that they can get reception. Users may not wait for large sites to load or may just give up searching, particularly when they are on the go. This doesn’t mean that you need to chop out most of your website content. It just means that you need to put it in a hierarchy of importance. At the top should be key information about the company and contact information. If you’re a business that sells products ,your key products need to also be easily accessible. You can include media such as images or videos at the top level, but you do need to ask yourself if they are completely necessary.
Bottom line: it’s about priorities, and making the form fit the function. So don’t miss out on this incredible opportunity. Make sure that when when smartphone users want to visit your site, you make it easy for them to find what they’re looking for.