Author Archives: Rich Pulvino

What Not to Do When Making a Negative Announcement

October 24, 2012, by Rich Pulvino

You work for a well-known company that is going through a rough patch.  Negative press is nothing new as of late, but what do you do if a negative announcement needs to be made on the heels of additional negative … Continue reading →

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Conversation as Content: Why I’m Rooting for Branch

October 5, 2012, by Rich Pulvino

Visual social media may be the hot trend these days. All of those photos sure look pretty on Pinterest and Instagram. But don’t count out the importance of the written word just yet. Believe it or not, there’s still plenty … Continue reading →

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PRism Series: Buffalo Bills work to defeat bullying with a PSA

September 4, 2012, by Rich Pulvino

Tragedy struck the Buffalo community in September 2011 when a young male teen committed suicide because he was bullied for being gay. This awful event reached national news outlets and shined a light on the bullying epidemic that continues to … Continue reading →

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PRism Series: PAETEC Leverages Content Creation for Lead Generation

August 20, 2012, by Rich Pulvino

Lead generation is extremely important in a business-to-business environment. Sales teams rely on these leads to meet their quotas, but the big question that always comes up is, “How are we going to bring in the leads?” Today, content tends … Continue reading →

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PRism Series: Uniting a Brand with an Internal Video

July 11, 2012, by Rich Pulvino

A unified brand is vital to a company wishing to uphold an identify among all of its audiences. The one audience that needs to be at the forefront of this initiative is the employees. With internal audiences on board, a … Continue reading →

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