Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason. In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as [...]
As a PR professional, I believe that our work by its mere nature is ideally positioned to drive social media marketing efforts. My bias notwithstanding, it has become even more apparent how social media has sparked greater integration between PR and other marketing practices–like SEO, interactive, and traditional advertising–and why they should no longer be siloed. [...]
Pervading nearly every aspect of life these days, social media continues to evolve the way we do things—from fostering and maintaining connections to acquiring information and expressing ourselves. Here’s a succinct explanation of how social media has changed our daily lives, compliments of Mashable contributor Soren Gordhamer. While the individual is the focal point of [...]
I had the privilege of both working at and attending Social Media Today (SM2Day)—a truly momentous conference for upstate New York, as it convened prominent minds from all walks of social media life. In a PR capacity, I wrangled media to attend and cover the discussions around the evolving marketing and communications landscape, as well [...]
When it comes down to it, timing is everything….in business, life, and even in the World Series. Admittedly, I’m not [yet] a die-hard Yankees fan (dare I say in this neck of the woods), but their victory the other night was nearly eight years’ coming. Says a New York Times article: For eight seasons, they [...]
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