March 26th, 2010
Ever since Apple released the iPhone 3G and opened it up to third-party developers we’ve seen thousands of fantastic applications hit the app store. Granted, we’ve also seen thousands of mindless games and time-wasters. But developers are also creating good applications that make use of the iPhone operating system (OS), the device’s hardware features, peripherals, [...]
Posted by Scott Wolf in Brand Strategy, Development, Health Care Marketing, Interactive, Mobile Web, Technology, Trend Spotting, iPhone | 3 Comments »
December 17th, 2009
Anyone involved in creating good, effective user interface experiences—whether on the web, in software applications, or on a variety of other devices—must keep the needs of the user at the forefront at all times. Ultimately, it’s the end user that will determine whether your site, software, or product is worth their time—or their money. With [...]
Posted by Scott Wolf in Communication, Decision Making, Design, Development, Interactive, Interface Design, MF, Problem Solving, Technology, User Experience | 1 Comment »
November 10th, 2009
While researching Augmented Reality (AR), one of the newest technologies in the lands of interactive advertising, online gaming, and the like, I came across an interesting (though very crude) presentation on the possible integration of augmented reality within Facebook through facial recognition. In short, the author explained that if the facial recognition technology that currently [...]
Posted by Scott Wolf in Interactive, Social Media, Technology, Trend Spotting | 1 Comment »
June 23rd, 2009
If you’ve never heard of Instapaper, it’s a fairly useful and relatively unknown pseudo-bookmarking tool that allows you to quickly save the long articles you may come across on the web on a daily basis for later reading. In other words, it “facilitates easy reading of long text content.” A lot of times, with the [...]
Posted by Scott Wolf in Mobile Web, Problem Solving, Rants and Raves, Sites We Like, Technology, Trend Spotting | 1 Comment »
April 16th, 2009
If you happened to visit AOL.com yesterday, you may have noticed a slight difference in the company’s logo in the upper left. To coincide with the end of tax season, AOL agreed to turn its company logo into an ad for TurboTax. The new logo featured TurboTax’s red and white check mark icon in place [...]
Posted by Scott Wolf in Advertising, Creative, Interactive, Online Advertising, Trend Spotting, Video | No Comments »